Fractional Head of Growth & Performance

Senior growth
leadership.
Not a full-time
hire.

I help ambitious digital businesses launch, scale and make customer acquisition more efficient. Clear strategy. Hands-on ownership. Systems that last.

BUILT FOR DIGITAL BUSINESSES
AppsFintechSaaSSubscriptionsE-commerce
01 / Selected results

Less talk.
More commercial impact.

Experience launching, scaling and improving growth across global markets.
Select a result for the context behind it.

The missing layer

You don’t need more activity.
You need someone to
own the growth system.

Growth rarely breaks inside a single ad platform. It breaks between strategy, customer economics, creative, measurement and execution. I connect those pieces, giving your team clear priorities and accountable leadership.

Launching a new market?Spend rising, efficiency falling?Missing senior ownership?
02 / How I help

The right expertise.
The right level of involvement.

From an independent diagnostic to embedded leadership. Built around what your business actually needs.

PRIMARY ENGAGEMENT

Senior ownership. Not another layer of advice.

I work inside your business to connect commercial targets with the strategy, acquisition, measurement and people needed to achieve them.

Market strategy, launch and scale
Budget allocation and performance management
Measurement, experimentation and creative
Team, agency and AI-enabled operations

For businesses that need someone to own the complete growth system.

Typically 1–2 days per week · Initial 90-day mandate

03 / AI-enabled growth operations

Less busywork.
Better decisions.
Practical AI.

Not another tool looking for a problem. I design and build internal workflows, dashboards and assistants around the decisions your team needs to make.

Reporting. Performance monitoring. Research. Project workflows. More time understanding what matters, less time collecting it.

The operating principle
01

Start with the workflow

Find where time is lost and decisions slow down.

02

Build the smallest useful system

Test a credible solution before scaling it.

03

Keep people accountable

Human judgment stays in commercially important decisions.

04

Measure what improves

Time saved. Fewer errors. Faster, better decisions.

04 / The approach

Clarity first.
Then momentum.

A practical engagement that leaves your people, processes and decisions stronger.

01

Diagnose

Understand your objectives, customer economics and constraints.

02

Prioritise

Turn the highest-value decisions into a focused operating plan.

03

Embed

Work with your team and agencies to drive accountable execution.

04

Improve

Build a repeatable cadence for analysis, testing and investment.

05

Build lasting capability

Strengthen the systems and people. Avoid permanent dependency.

Independent leadership.
Global perspective.
JANDRÉ SCHOLTZ
CAPE TOWN, SOUTH AFRICA
05 / The person behind the work

Commercial thinking.
Builder’s instinct.

I’m Jandré, a growth and performance marketing leader based in Cape Town, working with digital businesses across global markets.

Over 7+ years, I’ve worked across apps, fintech, SaaS, e-commerce, telecommunications and subscriptions, from hands-on channel execution to leading teams and growth functions.

My MCom in Corporate Finance shapes how I think about customer economics and the quality of growth. My experience building campaigns, teams and internal AI systems keeps that thinking grounded in what actually works.

More about my experience
Evidence before opinionFocus before activityCapability before dependency
06 / A few useful answers

Before we
start talking.

An agency typically delivers a defined set of services from outside your organisation. I work inside your business as part of the leadership structure, setting direction, coordinating your team and agencies, and holding the complete growth system accountable. I do not replace every specialist required for execution.
Your next stage of growth starts with a conversation.

What’s holding
your growth back?

Let’s talk about your current situation, the decisions ahead and whether I’m the right person to help.

Let’s connect on LinkedIn

No generic sales presentation. Your business first.